LCC (Low Cost Carrier) created a new market with a business model different from that of major airlines. As the first LCC in Thailand, Thai AirAsia is one of AirAsia Group companies headquartered in Malaysia and positions itself as an ASEAN airline, operating international flights to major Asian countries as well as domestic flights from its 6 airport hubs at Don Mueang Airport, Chiang Mai Airport, U-tapao Airport, Phuket Airport, Krabi Airport and Chiang Rai Airport in Thailand.
Since its establishment in 2003, they have steadily expanded its business by increasing number of destinations it operates. However, the impact of the increase in fuel oil costs caused by the intermittent rise in crude oil prices on the business is not small, and continuous cost reduction is an essential effort to maintain superiority of its services as LCC.
As part of this effort, the ICT department introduced intra-mart, which is mainly used for in-house workflow operations such as travel expense adjustment. In addition to a significant reduction in paper forms, they achieved system that enables the company to flexibly and quickly correspond to new creation and changed approval processes as a result of organizational changes, resulting in a significant reduction in both outsourcing costs and work time.
It was difficult for the customer to introduce changes into the previous system and the turnaround time was very high due to outsourcing of work to developers. Also, inability to utilize system for all employees in the organization due to licensing model.
intra-mart as a solution has provided the edge to the business need by
- Creating screens and workflow processes easily with drag and drop
- Designing screens institutively on the browser and set them as application screen
- Enabling all employees to utilize information due to CPU based license model
With focus on achieving high flexibility, quick turn-around time and enabling in-house workflow operations, intra-mart helped customer to achieve:
- Dramatically shorten the turnaround time by 75 % - 66 % depending upon the complexity of work
- Reducing 80% of outsourcing costs by complete insourcing
- Reducing paper usage by departments